Free Digital Marketing South Africa

Free digital marketing south africa
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Free Digital Marketing South Africa

This is a way of doing your own digital marketing on a similar strategy

we use in some of our marketing.


This is if you can’t afford to let us do it for you but you still need

the results!

Get 2 months Free web hosting here

Follow our strategy and become successful without spending thousands.We want to see you grow your hopes and dreams and reap the rewards that

is why I have written this.


I believe all small and new businesses get to a point where they want to

grow but simply do not have the financial resources or knowledge to do so.


So you’ll get a strategy here and you are covered on web hosting for

free for two months. You’ll have to put effort into the build of your website

and then obviously read this and apply the knowledge you gain from it.


Marketing that matters.


Digital marketing strategies. Regardless of what market or business or

industry you're in.


Now rather than dive into the nitty gritty details and with specifics in

each and with every one,


I want to give you kind of a high level overview and with my key

takeaways on what these strategies really mean and with why they've been

effective in all of the small businesses


I've worked with and with coached with in order to help you generate

more leads, customers, and with sales.


One more quick note, you're going to notice a little bit of overlap

between some of these things, and with this is intentional.


After all, sometimes when we're taking a look at digital marketing

strategies, it's important to look at both the high level kind of macro

overview as well as the low level micro specifics in order to find which

combination or two, three, or four items are really going to drive the point

home for your business.


The goal here is simply to flood your brain with possibilities, and with

not just possibilities, but possibilities that have actually been proven in the

real world in helping businesses just like yours to grow and with generate more

leads and with do all the things that a business is supposed to do because at

the end of the day, it's less about the tactic and with more about the overall

strategy behind that tactic


'cause remember, a well-executed but only average strategy is going to

massively outperform


A terribly executed phenomenal strategy. At the end of the day, it's

what gets done and with what gets done well that really moves the needle.



For small businesses to consider today. All right, all that said, let's

dive into tip number one.

Offer
offer

Free Digital Marketing South Africa

All right, tip number one is all about coming up with an irresistible

offer. Now what an irresistible offer is, is pretty much exactly like it

sounds. It's an offer that's too good to refuse.


Now sometimes these are referred to as godfather offers or IOs or other

terminology but they basically all the same thing, and with what it is, is it's

some kind of offer that you can put in front

Of your ideal target market that directly speaks to them and with

compels them to take action.


Now here's the thing.


When we're designing an irresistible offer, we don't necessarily have to

compete on price.


We don't need to give anything away for free here.


All we have to do is undersealing with that it's important to reflect

that we understand where the customer's coming from, meaning we know their

pains, their problems, and their frustrations, and with how our business is

uniquely positioned to solve that for them.


One of the most important points to consider when you're constructing an

irresistible offer is that you want to be selling a painkiller, not a vitamin, meaning

what you want to do here is you want to solve a pain rather than prevent a future

problem because people are a lot more likely to act and with take action when

they're trying to solve an actual pain and with problem that they're

experiencing right now.


I like to describe these pains and with problems as miseries and with

basically what it is, is it's some kind of pain or problem or fear or frustration

that they're trying to get over, but this can also be referred to as a bleeding

neck which really stresses the importance of getting this thing solved fast,


Meaning you can either display this irresistible offer in an ad or as a

call to action on a blog post or right on the homepage of your business.


The only thing to really remember here is the importance of actually

having it so that you can compel someone to take action as soon as possible.

Leads

Free Digital Marketing South Africa

Now it's here in tip two that we're going to experience the very first

part of overlap that we're going to see as we move through these items, meaning

your lead magnet can actually include aspects or elements or maybe even the

entire part of your irresistible offer.


Now a really high level overview just in case you haven't heard of a

lead magnet before, all it is, is some kind of piece of valuable content or

information or could even be something tangible or physical like a book or a

trinket or a widget or whatever it is, but you're going to use this in exchange

for your customer's contact details, meaning maybe their name, maybe their

email address, maybe their phone number, maybe even their address.


Now the reason it's so important and with so valuable for your business

to have a lead magnet is twofold.


Number one is having an appropriate lead magnet positions you as the

authority and with actually shows that you know what you're doing by solving

one of their problems through your content.


The second reason is you're going to use this lead magnet in order to

attract leads, not surprising, right?


Now the way lead magnets traditionally work is you're going to want to

put this offer for the lead magnet in front of your ideal target market.


You can do this through an ad or maybe even a link on your website, and

with you're going to direct them to where they can download their free PDF or

their free guide or get their free book plus shipping, whatever it is.


Once they get to that actual landing page, they'll input their name and

with email address and within turn, they're going to get the guide, and with

you're going to get their contact details which you can use to follow-up with

them later.


My final point on lead magnets is this.


You don't need to limit yourself to just one lead magnet.


After all, the odds of your customers having just one single problem

might be pretty slim, and with you may want to approach their pains or

frustrations from a number of different angles which is what your lead magnets

allow you to do.

SEO

SEO
Free Digital Marketing South Africa

All right, tip number three and with one of the top digital marketing

strategies that I've seen work for small business is none other than SEO.


Now, SEO, or search engine optimization is by far one of the weirdest, technical,

geekiest things you can possibly talk about in digital marketing, but it's also

incredibly important.


In fact, SEO is largely responsible for the growth that and with content

marketing, but again, there is some overlap because content marketing and with

SEO kind of work nicely together.


Anyway, the point is this, search engine optimization, SEO, is

incredibly valuable.


Now, we obviously don't have the time to get into all the specifics and

with details here, but the point is you may want to start allocating more

resources to SEO especially if people tend to be searching for one of the

problems that your business solves.


Now when it comes to SEO, there's a number of different factors that

influence it, including on page rankings and with off page signals.


Now, when we're talking about on page, these are things like the keywords

you use in your URL, your title, your headings, on page content, all sorts of

things like that, and with when we're talking about off page ranking signals,

it really has to do with the number and with the kind of links that are linking

back to your content which is sending signals to the search engines that this

is valuable content.


Anyway the goal here isn't to dive into the technicalities of SEO but

rather just to educate you on it being a valuable strategy and with if you want

to pursue it, there's a ton of great content available,

Google My Business
Google My Business
Free Digital Marketing South Africa

All right the next point may sound similar, but it's incredibly important

to differentiate and with that's Google -pack SEO.


Now this point is only really valuable if you've got a local business or

an actual storefront or actual physical location because what you're going to

be doing here is ranking in the map, and with this is incredibly important

especially on mobile now where most searches are conducted.


Now the way to find out if you're ranking in the -pack is pretty simple.


First of all open an incognito or private browser just so your history

doesn't influence the results, then type in whatever industry that you're

searching for and with your city name and with see what appears in the map

results.


If you're not in the top

three, you're missing out which means you really need to spend some time, some

energy and with some money optimizing that Google -pack listing because they

get a ton of traffic, especially from mobile where most searches occur

Audio Marketing
Free Digital Marketing South Africa 1
Free Digital Marketing South Africa

Now this next tip is a little more out there and with a little less

common than say SEO or Google -pack SEO and with it has to do with audio

marketing.


Now like I said at the beginning, these tips are listed in no particular

order so I don't want to overemphasize or underemphasize the importance or

relevance of audio marketing to your business.



That said, I know it can have a profound effect if this ends up being

the right channel for your target market, and with therein lies the key.


You see, to decide if audio marketing is something you want to pursue,

you first need to really clearly identify your ideal target market, but we're going

to talk about that a little bit later.


Now when we're talking specifically about digital marketing strategies,

obviously things like podcasts and with Spotify ads and with things like that are

going to come to the forefront of your mind.


That said, I also want you to consider offline audio channels like maybe

even good old fashioned radio.


Now, radio in my experience certainly doesn't provide the same return on

investment that some of these digital channels do, but as a supplement or

accessory or even worth considering 'cause you never know, it might still

provide enough of a bump to make everything worth it.

Email Marketing
Free Digital Marketing South Africa 2
Free Digital Marketing South Africa

All right, our next point is one of my all-time favourites and with it

has to do with email marketing.


Now fortunately, we already covered lead magnets and with the importance

of acquiring customer contact information like their name and with their email

address.


Well with email marketing, it gives you that opportunity to follow-up and

with provide more value and with make offers again.


Now there's a lot of people out there complaining about lower open rates

and with how email marketing is losing its effectiveness and with while this is

true to some degree, just think about yourself and with how you personally

interact with content and with how you consume information.


Odds are pretty good you check your email once, twice, three, maybe even

times a day.


Well, the same goes for your customers.


They're actively involved with checking their email which means it's a fantastic

medium to reach them and with to spread your message.


Of course, like all the strategies we're talking about, here are the devils

in the details which means you can't just spam promote all kind of offers and

with all kinds of garbage to your audience or they're just going to unsubscribe

and with delete your emails as quickly as they receive them.


Rather, you want to be strategic and with seek to provide as much value

as possible, meaning you're going to educate, you're going to inform, you're going

to provide entertaining content, and with overall, you're going to seek to be

authentic and with human and with really provide as much value as you can.


But when all that's done, of course you still have to make offers so

don't be afraid to as long as they're relevant to your market.

Content Writing
content marketing
Free Digital Marketing South Africa

Our next point is content marketing, and with as I've already discussed,

between SEO and with content marketing


It's a fantastic tool because content marketing allows you, again, to

educate, to inform, to provide value, and with to show that you're the authority

in your field by teaching people what you know.


Now, again, content marketing is kind of a high level macro overview

which entails all sorts of things below it like podcasts and with videos and

with blogs and with interviews and with lead magnets and with resource guides and

with all sorts of stuff like that so it really is again that high level

overview.


The point is if you're not creating content for your target market, you

really should be in one way, shape, or form.


The key with content marketing is to choose the right format and with

the right style for you and with your audience, meaning if you hate the idea of

being on video, video's probably not going to be for you.


If you hate the sound of your voice, maybe audio content you're going to

want to stay away from, and with if you hate the thought of writing, well then

obviously a blog isn't going to be the best for your style.


All that said, if I had to pick one which is the absolute best form of

content marketing that we're seeing right now, it really has to be video, and

with there's a number of reasons for this, we're going to cover that in just a

minute on video marketing.

That is why this page is created for Content Marketing 12 hours of writing 6200+ Words a ton of research and a ton of editing, Everything is hard work and dedication. Including every image had to be designed and created to fit my subtitles

Video Marketing
Video Marketing
Free Digital Marketing South Africa

All right, and with our next tip as promised, video marketing.


Now video marketing is a phenomenal tool for small businesses in order

to generate more leads, customers, and with sales and with prove your authority

in the marketplace.


Next to having an in person conversation or meeting face to face, video

really is the next best thing in order to establish trust and with show your

personality and with really humanize your brain with your business.


Also, the fact the video has a relatively high barrier to entry, especially

considering just typing up a blog post, this is actually a good thing. It has

full intent on improving your small business.


It means you're serious to overcome that barrier to entry and with do

the things your competitors are not willing to do.


Specifically, overcome some of the discomfort that initially arrives

with video, namely getting all the equipment set up, figuring out what you're going

to say and with then going through the process of recording, and uploading your

videos.


Now as I touched on in the last point on content marketing, the reason I

think video marketing is one of the most powerful forms of content is because

you're able to take the video content and with then syndicate it across a

number of different channels, meaning you can strip away the audio and with you

now have audio marketing.


You can have it transcribed, and with you now have a blog post, and with

you can take little bits of snips or clips or quotes or anything like that, and

with you've got all sorts of different quote cards for all sorts of different

social media channels.


My takeaway point on video marketing is this. It's only going to grow in

importance as we move on through the New Year and with into the next year. So

if you haven't yet, now's the time to start investing in creating more video

content for your business.

Copywriting
copywriting marketing

Our next point is copywriting, when we're talking about copywriting, we're

not talking about copyright or the legal aspect of protecting your work, but rather

about creating influential and with persuasive sales copy.


The reason copywriting is so important is because if you've got a small

business, which I hope you do, otherwise, Why would you be reading this, well

then it's important to communicate and with to persuade and with to influence

the perceptions of those who are communicating and with dealing with your

business and with the way we do this is through copywriting.


But here's the thing with copywriting.


Rather than get bogged down in all the details, the key takeaway point

is that pretty much any kind of communication that you're writing or putting on

your website or your ads or anything like that really comes down to the copy that

you're writing, so the introductory hook, some of the benefits, some of the

features, how this is going to help your customers achieve what they're looking

to do, how your business is uniquely positioned to solve their problems, all of

that is copywriting.


So there's a number of different formulas out there to help you get

started with copywriting, but the biggest takeaway and with the strongest and

with most important point I want to make is really try to be empathetic to your

customers.


Understand and with where they're coming from, understand along with their

problems and with their pains and with their frustrations, their dreams, their

wants, their goals, and with their desires.


Put yourself in their shoes and with really seek to understand and with,

and with your copy will become significantly more effective allowing you to

make a lot more sales.

Youtube
Free Digital Marketing South Africa 3
Free Digital Marketing South Africa

All right, our next point is on YouTube marketing organic.


Now, no surprise that I obviously believe YouTube is a phenomenal tool

in order to communicate your message, provide some value to your marketplace,

and help to grow your business.



Now there's two sides when it comes to marketing with YouTube, the

organic side and with the advertising side, which, spoiler alert, we're going

to cover in just the next point, but first, let's touch on the organic side.


Now to succeed in the YouTube organic side, it's all about understanding,

YouTube acts like a search engine, meaning one of the best ways to initially

get a lot out of your YouTube channel is to create content that your ideal

customers are actively searching for.


Now, whether your video gets watched or not comes down to a number of

different factors like the thumbnail you choose, the title, the competitiveness

of the keyword and with just how good the video is overall, but there's no

better way to get started than really just to get started.


In fact, even if you have no intention of ranking for different search

terms or becoming a YouTube celebrity, it's still worth uploading your content

to YouTube 'cause this can be a valuable resource for you to direct current or

potential customers too in order to answer questions, solve problems, even

provide some troubleshooting information for your product or service that they

may have.


Overall, content marketing is important, video marketing is a great part

of content marketing, and with if you're going to be creating videos, then what

better place to host them than on YouTube.


Now as I just touched on, obviously the next part of YouTube marketing

is the advertising platform,And with YouTube ads are quickly becoming one of the most profitable and

with powerful forms of advertising available online today.


I said that a little quieter 'cause it's still a bit of a secret, you

see, just like we saw Google ads explode in costs over the years, well we're seeing

the same thing happen with Facebook ads, but this hasn't happened yet with

YouTube ads, meaning we're still able to get in there and with get views for

pennies on the dollar.


The thing is the YouTube advertising platform is a little more

complicated than the Facebook ad platform, again, which creates that barrier to

entry, but YouTube's making it a lot easier to get your ads in front of

relevant and with ideal target markets and with of course, there's a number of

different ways to do this including pre-roll ads, those kind of annoying

skippable things that they put in front of the videos that everybody kind of

(clicking).


Well, those actually work.


Same thing goes for discovery ads, those ads that you see at the top of

the search which show a little yellow ad thing, well those work as well and

with can appear for whenever your ideal target market is putting in a search

term that you want your video to appear for.


Facebook Ads
Facebook Ads
Free Digital Marketing South Africa

Our next tip is something that I get a lot of kickback from


And with that's using your Facebook personal page in order to market and

with grow your business.


Now the objections I get are always the same.


They range from I'm not even on Facebook or I don't use Facebook to I

don't want to be spammy and with promotional on my personal page and with

pretty much everything in between,


But the reality is, is that if you're good at what you do, your business

offer's a valuable service and with really helps people, well then you're kind

of doing a disservice to people by not educating and with informing them of

what you have to offer.


Also, in today's world, where people don't like to do business with businesses

but like to do business with people, it really helps and with goes a long way to

humanize and to basically become a lot more authentic in your business doings.


So, how do you do this?


How do you use your Facebook personal page to promote your business?


Well, it's actually pretty simple, you really just need to be yourself along

with talk about things that are of interest to you.


All the more power if you're able to do this in a way that ties in to

your business in some way, shape, or form.


Maybe by telling customer stories or talking about things that are of

interest to your market or sharing successes or highlights or even new

developments that are going on in your world.


Don't be afraid to start slow here along with maybe just put a few kind

of tester posts our there just to get started, but I think you'll be really

pleasantly surprised with how curious people are about this part of your life.


So don't be afraid to share it.




All right, no video on digital marketing strategies for small business

would be complete without talking about Facebook advertising.


Now, I know we talked about how YouTube ads are quickly becoming one of

the most powerful forms of ads available today but that doesn't mean Facebook is

out of the running yet.


In fact, it's still a phenomenally powerful tool in order to get in front

of your ideal target market. The point is this, if you've got a small business,

you need to be using Facebook ads.


You can use them to create brand awareness, you can use them to promote

your videos, you can use them to generate leads and with give away your lead

magnet and with pretty much everything in between.


The point is, is that you've got to spend some time and with possibly

some money and with some energy as well in deciding which is going to be the

right strategy and the right approach for you, but I know there's one out

there.



To start is with a Facebook video ad.


The reason this is so powerful is because Facebook is trying to promote

videos as much as possible, but you're also able to retarget people who watch a

certain percentage of your video, meaning if someone watches, say, 25% of your

video, they've shown some interest, they've shown some intent and they've taken

some action by staying involved up to that point.


Well you can now create an audience of these viewers to retarget later

with other relevant offers, other videos, and with essentially continue to

build trust for pennies on the dollar.



Instagram Ads


Takeaway point, Facebook ads, got to use 'em, which leads nicely into

our next point on Instagram ads.


Now, the thing with Instagram ads really comes down to the fact is your

target market on Instagram.


If they are, you obviously want to be using Instagram ads as well.


The beauty is, is you've got a couple different formats to choose from

including feed ads and with stories ads.


Now if you're not familiar with Instagram, those are essentially just

the two main different ways that people interact with the platform.


But the key is, is choosing the right one for you and with your business

and with then designing them accordingly.


The beauty of Instagram ads and with Facebook ads and with pretty much

any other kind of advertising is it allows you to instantly put your message in

front of your ideal target market which means you don't need to spend weeks or

months or years building up an organic audience.


You can immediately go out there along with put your ad right in front

of who you need it for to test whether it works or not, whether you need to

refine your offer or find you’re targeting or find your message in general.


Takeaway point on Instagram ads is if your audience is on Instagram, you

need to be using Instagram ads.


They're a phenomenally powerful tool.




Retarget Marketing
retarget
Free Digital Marketing South Africa

And with this leads us nicely into our next tip, which is retargeting.


Now, retargeting essentially is your ability to go out there and show

ads to people who have engaged with your content in some, way, shape, or form

before.


Now retargeting is amazingly powerful for just a number of different

reasons, because the beauty of retargeting is that you can go out there and

show your ad to someone if they take any kind of action whatsoever, you're able

to go out there and follow-up again.



We’ve been kind of conditioned to associate frequency with trust, meaning

the more touch points you're able to go out there and with get in front of your

ideal target market, the more they're going to trust you and with your

business.


Now here's the beauty.


Facebook, Instagram, YouTube, and with the Google display network all

allow you to use retargeting.


Here's an advanced tip.


All you really need to do is get someone to your main website, to your

main land within page, and with as long as you have the pixels installed, you're

able to then cross retarget across a number of different platforms, meaning if

you can get someone from Facebook to go to your website, well then you can

retarget them on Instagram or on the Google display network.


Same thing goes with YouTube.


If you can get them to go from YouTube to your website, well then you

can retarget them on Facebook or Instagram or back on YouTube again if you

want, and with really they all kind of play together so you create this

omnipresent, multichannel marketing approach.


Sounds super nerdy, but its super cool.


And with this leads us nicely into our next point on the Google display

network.


Now, pretty much everyone's familiar with Google as well as Google ads,

those things that appear at the top of the search engines and with show the

little ad button beside them, but what most people don't know is that Google also

has real estate on all sorts of different websites allowing you to put banner

ads anywhere you want pretty much.


Now, banner ads used alone, not the best strategy, certainly not the

most effective, but when used in conjunction with the retargeting strategies that

we just talked about, they're again a phenomenal way to increase the frequency

with which someone sees your message.


The beauty of the Google display network is that it's really cost

effective, meaning you can go out there and with show your banner ads to people

who have engaged with your content and with only people who have engaged with

your content for really, really cheap.


Now here's my big point with the Google display network.


I don't recommend using this for cold traffic, meaning I don't want you

to be going out there and with showing this people who have never engaged or

interacted with your business before.


It's going to become really expensive and with not that effective, but

if you're using it as a retargeting method in order to continue the

relationship, to show relevant offers, and with stay top of mind with your

target market, then it's a phenomenal tool.



All right, our next tip on digital marketing strategies for small

business is no digital marketing strategy at all which is exactly why it's a

lethal weapon in today's digital age.


And with that tool is direct mail.


Now when it comes to direct mail, I want you to think about it in the

same lines that we just talked about with the Google display network, meaning I

don't want you to use it to generate cold traffic but rather to nurture the

relationship with existing customers.


You see, in today's day and with age, there's something really valuable

about getting a physical, tangible piece of something in the mail.


This is true across all kinds of different generations including millennia’s

who actually value and with open and with read hard copy direct mail.


So if you've got a customer list or a lead list or even a prospect list,

definitely want to be taking some time to put together some kind of direct mail

material, and with my advice here is to keep it as personal and with as

relatable and with authentic as possible.


This means no glossy brochures required, no really polished materials

but really justa simple typed letter letting them know about what's going on and with

why it's important to them and with most importantly why they should care.


Fantastic tool, really good way to build trust and with nurture the

relationship.



All right our next point is on the lifetime customer value.


Now, what is the lifetime customer value, and with why is this important

to your business?


Well for starters, the lifetime customer value is really pretty much

exactly what it sounds like.


It's the value of a customer over their lifetime to your business.


Now why is this important?


Well, when you understand with what the value of a customer actually is

to your business, it allows you to make really strategic and with really budget

conscious decisions about what marketing decisions are good and with which ones

are bad.


Take for example you know that the average customer value of a customer

to your business over their lifetime is a thousand with dollars.


Well, you can then decide how much of that you want to attribute and

with allocate to marketing in order to acquire new customer.


For example, let's say that you can go out and with buy all the

customers you want for dollars.


Well, you may want to do this because you're going to get a dollar

profit on each one of these decisions.


Another example is let's say that you're investing in a certain

marketing strategy, and with it's costing you dollars to acquire a new

customer.


Obviously, you're going to want to cut this thing off pretty short or

make some modifications soon because what you're doing is you're acquiring

customers at a  dollar loss.


Again, all sorts of different formulas and with strategies and with

things we can look at later on this, but the key point is you really need to

understand with what the lifetime customer value is of a customer to your business

so you can make educated and with informed marketing decisions on which ones are

going to provide a return on investment and with which ones are going to lose.


All right, so you've made it to our final two tips.


Congratulations, I hope you've got a ton of good ideas that you can use and

with pick and with choose and with draw from in order to form the perfect

strategy for your business.



All that said, these next two tips are pretty much going to be powerful

regardless of which ones you've chosen before because they've been proven time and

with time again to deliver the most bang for your marketing buck.


So the next point that we have to cover here is the importance of

testimonials and with case studies.


Now, testimonials and with case studies have been around since basically

the beginning of business when someone said hey, how's that business?


And with they said, ah, it's pretty good.


Well, that right there is a testimonial.


What you want to do is you want to capture these and with then display

them in order to prove that you actually know what you're doing to your

prospective customers.


Now there's been a ton written about testimonials, and with everybody

says that you need them.


In fact, so much so that it's often just kind of ignored because it's

assumed to be just something you need so everybody understand with it, so

everybody ignores it.


Counterintuitive, but that's the way it works.


So don't be one of those people, rather make sure to be one of those

people that actually understand with the true value and with importance of a

testimonial and with a case study if that's the way your business operates.


You see by displaying and with demonstrating them, it provides an enormous

amount of social proof, and with this is going to become increasingly more

important where scepticism and with cynicism and with doubt about businesses and

with companies is at an all-time high, and with people are looking for true,

prove, and with authentic businesses in order to give their money to.


Now testimonials and with case studies is a bit of a weird thing to be talking

about when we're talking about digital marketing strategies for small business,

but it's incredibly important because acquiring testimonials and with building

out really thorough case studies is a fantastic way to prove that you actually

know what you're doing.


Social proof is one of the most important influential factors in getting

someone to actually trust your business and with do business with you, and with

testimonials and with case studies are that social proof that you need in order

to do this.


It can then also be leveraged across all your different social platforms

as well as on your website to clearly demonstrate that you're the one for the

job.


All right, and with our final tip, and with what I believe is the single

most important element in a digital marketing strategy above all is having a

really clear, really identified, and with really thoroughly built out ideal

customer avatar.


So first a few details on what this avatar should entail and with then

why it's so important.


Now when we're talking about an ideal customer avatar, we're talking about

building either a fictional representation of your best customers or really

picking kind of that one or two of your ideal, most perfect customers and with

really describing who they are and with what makes them different.


We're talking about demographic details, like age, gender, income,

occupation, title, geographic details, like what city, state, province, country,

neighbourhood, wherever they live, and with psychographic details like

attitudes, interests, opinions, beliefs, affiliations, organizations, things of

that nature.


The better you understand with your ideal customer avatar, the better

you're going to be able to make them feel understood when you're creating your

marketing material, and with that's what really moves the needle and with gets

them to take action.


So here's why having an ideal customer avatar is so incredibly

important.


Well, when you have this ideal customer avatar in mind, you know who they

are, you know what they like, you know how they speak, how they dress, what

they do, well then you're able to make really strategically aligned marketing

decisions, meaning you're able to identify which social media platforms you're ideal

customer avatar is active and with present on and with which ones they're not.


You're able to identify what messages are going to resonate with them and

with which ones are going to fall flat and with you're able to determine what

types of campaigns to launch and with which ones to completely ignore.


You see when you look at your digital marketing strategically and with holistically

through the eyes of your ideal customer avatar, everything gets a lot easier, a

lot more clear, and with a lot more effective which is why it's my top tip, and

with my top digital marketing strategy for small businesses.



For any questions or helping with marketing strategies or examples feel

free to get in touch with us.